The full-time salary range for this position is $42,000-$59,000. The Part-time salary range will be prorated, depending on the number of hours worked.
Human Kinetics is headquartered in Champaign, IL. This position can be full- or part-time (32+ hours) and is 100% onsite or hybrid, with at least 3 days on site. The ideal candidate will reside within 1.5 hours of Champaign, IL.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Human Kinetics is committed to building a more diverse workforce. We welcome BIPOC candidates and others who identify with underrepresented groups to apply.
Human Kinetics is committed to the full inclusion of all qualified individuals. As part of this commitment, Human Kinetics will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact HR at 217-403-7609.
Applicants are not obligated to disclose expunged juvenile records of adjudication, arrest, or conviction as part of the application process.
As a response to receiving your application, you will be asked to provide a video sample. Applications without an accompanying video sample will not be reviewed. Candidates must provide a video example of content they would post to Human Kinetics’ social media accounts. Examples of video content could include a workout demonstration, a tutorial of how to perform a particular exercise or a new product launch announcement.
A writing sample and proofreading test will also be required.
*Learn more about our perks and benefits here: https://us.humankinetics.com/pages/human-kinetics-compensation-benefits-information
Job Summary
The marketing and social media content manager is responsible for creating video content to promote the release of new books. They will also be featured as a model in exercise technique videos and serve as a backup to the Marketing Video Content Manager to create video content to increase engagement across Human Kinetics’ various social media platforms. They will have firsthand knowledge and experience as a fitness professional, enabling them to converse comfortably on camera about physical activity related content. They will be innovative and creative with content, follow best practices for social media, and stay current with changing trends. They will also be responsible for developing and implementing marketing and publicity plans for products in assigned subject areas. This includes planning, executing, and analyzing results for various direct mail, email, print, digital, social media, and other promotional efforts; planning and conducting publicity efforts; establishing and keeping within allocated budgets; making ongoing program recommendations based on market trends, audiences, and previous results data; understanding assigned subject areas and associated target markets; and defining and recommending additional revenue generating opportunities.
Essential Functions
- Develop book review videos that highlight the contents of new books. These videos will be shared on our social media platforms and Amazon.
- Serve as a model in exercise technique videos.
- Serve as needed as a backup to the Marketing Video Content Manager to facilitate interviews with authors, and demonstrate and explain exercise technique.
- Aid associate director and marketing staff in implementing social media strategies to meet established objectives and established key performance indicators (KPIs).
- Assist in managing corporate social sites (scheduling/sharing daily content, creating editorial calendars, etc.)
- Manage all marketing efforts for assigned subject areas, including budgeting, project/campaign planning and execution, copy development, proofreading, email newsletters, social media pages, and communicating with and advising authors/editors on strategies for maximizing sales.
- Identify the most relevant product content for target audiences and repurpose it for promotional efforts and to increase customer engagement through all applicable marketing channels (direct mail, email, social media, digital, etc.) Conduct post analysis reporting for campaigns across all channels to determine effectiveness and drive future efforts.
- Instruct and guide the Marketing Associate as needed as they implement campaigns in assigned areas.
Secondary Functions
- Assist the Associate Director of Marketing and Social Media as needed with analysis, reporting, and responding to customer inquiries.
- Assist as needed with promotional aspects of exhibit planning, both virtual, and in-person, such as booklist and marketing materials.
Job Qualifications
Education: Bachelor’s degree in physical activity field, kinesiology, or exercise science OR degree in marketing or other communications-related field with professional exercise science/fitness experience.
Preferred Education: Exercise science or fitness certification through a nationally accredited organization.
Required Experience: Professional experience in fitness industry, as well as baseline knowledge of marketing and social media.
Preferred Experience: Experience with video for social media.
Required Competencies:
Accountability
Adaptability
Attention to detail
Computer literacy
Conceptual thinking
Continuous learning
Decision making
Functional expertise and usage
Initiative
Innovation orientation
Oral communication
Planning and organizing
Quality orientation
Results orientation
Self-confidence
Sociability and networking
Use of functional expertise
Written communication
Integrity
Resourcefulness
Effort
Respect
Teamwork
Stewardship
Job Demands
Office Equipment: Frequent computer, audio equipment, and mobile device use. Occasional use of a telephone.
Mental Demands: Frequent problem-solving, decision-making, data interpretation, organization, reading/writing skills, idea-articulation, and multi-tasking are required.
Working Conditions: Indoor, office environment.
Physical Demands: Frequent sitting, talking, and hearing are required. Occasional standing and walking are required.
Other Demands: Must be comfortable being on camera for publicly-shared videos.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, Responsibilities, and activities may change at any time with or without notice.
Credit Card Security: This position has access to customer credit card data and must comply with all policies and procedures designed to keep that data from being compromised.